The rise of skincare and skin concern products

The beauty industry has seen a huge rise in the past three years, establishing its legitimacy with a lucrative market. With skincare being packaged with beauty now, people are looking to buy everything online, at multiple marketplaces.

It's not only social media influencers who have contributed to that buying choice, options and freedom have been a huge factor. So far, beauty and skincare marketplaces have provided both successfully. Combining all that with human nature for curiosity, appreciation of beauty and aesthetics, marketplaces have helped growing the beauty and skincare industry.  

Not a lot of people saw this coming, that's why the ones who witnessed its rise were left awestruck. Marketplaces such as Sephora, Nykaa, Amazon, Boddess, etc. are the biggest destinations for people to buy  online. Online marketplaces such as these are expected to hit the revenue of $165.4 billion by 2027. 




The Rise and The Change 

In 2018, the beauty industry saw a rise of 5.5% from the previous year, benefiting mainly from getting in to the limelight thanks to Instagram models and "Make-Up" YouTubers. These influencers acted as a necessary bridge between the world of cosmetics and their audience whom they drew in masses. A lot of brands saw this as an opportunity and “collabed” with them to tap into a wider spectrum of audience.  

With people demanding change, independent skincare companies start focusing on initiatives like “Clean” and “Vegan” skin concern products. Many of these entrepreneurs also involved the use of technology to innovate, giving tangible & long-lasting benefits and giving an opportunity to customers to shop by concern skin care products. The beauty and Skincare industry saw a change. These entrepreneurs made the most of what they had and took advantage of the e-commerce channel to establish an identity. They did not only turn their own brands into success stories, but also connected with marketplace giants to reach beyond their niche. Their fresh ideas were certain to strike a chord with the mainstream audience who were constantly looking for new things. 

And when marketplaces brought all such products in one place, offering convenience and assurances to their buyers, it also inadvertently levelled the playing field. People these days don’t go looking for a particular product often, they like to be given options.  

Why spent couple hours on your browser looking for the perfect eye-shadow palette when you can see thousands of them at one page in Sephora’s online store or even Amazon? 

When the life is too fast-paced, these little conveniences mean a lot to a consumer. 


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